Advice from Michael Johnson

of Johnson Banks

The emphasis in the future may be towards curated digital shows, in the way that colleges have sneakily done for years. It’s no accident that the best students will often get prime position near entrances and exits, where the light is good and you’re well away from the bar. The selection gets even more savage when you get to the shows like New Blood, when over 130 colleges vie for the attention of thousands of visitors and each tries something a little different, trying to stand out in the semi trade-show environment of units, cubicles and ever present lounging students. The brave ones put sofas on their stalls and let the students lounge in public, but that’s always a recipe for disaster.